Business

Below are all episodes in the “Business” category. You can also more narrowly search episodes by keyword using our tag cloud.

Jul 20, 2017 @ 11AM MT

Demystifying CMSs for…

We finish our client-friendly tech talk series with a discussion focused on content management systems. Once design and development are done, a site needs to be managed! We break down technical terms and share fun analogies so non-web folks understand the value of CMSs.

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Jul 06, 2017 @ 11AM MT

Google Analytics 101

If you have a website, you should know whether it is supporting your goals or not ... which means you need analytics! Digital media expert Terri Jenkins joins the show to give us a primer on digital measurement and Google Analytics. She explains why analytics are critical for…

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Apr 13, 2017 @ 11AM MT

Niche Identity & Branding

Special guests Reuben and Sherri Johnson (AKA The FlyDuo) join the show to share their journey of defining their agency's identity and forming a brand that helps them connect to like-minded clients. They discuss the challenges of their agency's early days, including hard lessons…

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Mar 16, 2017 @ 11AM MT

Developing Long-term Client…

Special guest Susan Snipes joins the show to talk about building long-term client relationships. We define good client relationships and what factors make a relationship long-term. We also discuss strategies for fostering long-term engagements, like post-project follow ups and…

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Nov 03, 2016 @ 11AM MT

Marketing for Web Freelancers…

Working on your business is as important as the work your business does! Marketing Mentor Ilise Benun joins us on the show to explain the three marketing buckets your firm should utilize, how to shift your mindset to speak to your target audience, and specific tips on how to…

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Oct 06, 2016 @ 11AM MT

Overhauling Epicurious

Eric Gillin shares the phased, practical approach to rehauling Epicurious' site that allowed them to launch in an accelerated amount of time. He explains how he prioritized business goals, got developer buy-in and what's most important to a home cook. Plus: how to parse criticism…

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Sep 22, 2016 @ 11AM MT

Copywriting and the User…

Special guest Stephanie Morillo joins the show to explain copywriting and how it impacts user experience on the web. She shares examples of copy, as compared to content, and details how critical it is for connecting with your audience and supporting your brand. Stephanie talks…

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Sep 08, 2016 @ 11AM MT

Discovery Only

J Cornelius, President of Nine Labs, stops by the show to explain the value of paid, focused discovery engagements! We discuss different ways they can be executed, what they include, why they're important, the sales process and how starting small benefits both you and your client's…

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